The day when you resolve to practise My advice, to follow My directives, to translate My message into acts of service, and to engage in Sadhana - that day is My birthday for you. The 23d day of, November, which you now honour as the day on which I was born, is only like any other day if you celebrate in a routine, ritual fashion. Adore man; the adoration reaches Me. Neglect man; you neglect Me. Of what avail is it to worship the Lord and to suppress man... His counterpart? Love for God must be manifested as love for man, and love must express itself as service."
- Sai Baba, SSS, Vol. X, pp. 41 & 42 -