God has thousands of names. Of all those names, 'Satchitananda' is the most important and significant. 'Sath' stands for the changeless eternal principle and 'chith' denotes total awareness. The former can be compared to sugar and the latter to water. When sugar and water are mixed, what results is syrup. Likewise the combination of 'Sath' and 'Chith' results in Ananada. Fill your heart with love and chant the Divine name. Only then can you attain Divinity. Perform all your activities with love. Love would originate from the source, i.e. the heart and not by force. Today people chant the Divine name, not from source, but out of force. No benefit accrues from chanting the Divine name unless it is done wholeheartedly. Chant His name wholeheartedly at least for half a minute, that is enough. One teaspoon of cow's milk is better than barrels of donkey's milk. God is interested in quality, not in quantity.
Divine Discourse: Mar 4, 2000